snow falling on cedars overview :: essays research papers

Introduction   Ã‚  Ã‚  Ã‚  Ã‚  I chose the novel Snow Falling on Cedars, by David Guterson because I have heard from many people that it is a compelling story which truly depicts the inhumanities of racism. Human emotions are intensely conveyed in such riveting detail that one can not read this book without it leaving a permanent mark on their heart. Furthermore, I was not very familiar with the Japanese encampments of the mid nineteen hundreds. I knew that reading this novel would broaden my horizons and lead me into unknown territory. Plot Summary   Ã‚  Ã‚  Ã‚  Ã‚  A well liked fisherman named Carl Heine mysteriously turns up dead in the small island community of San Piedro Island. World War II is beginning and there is high suspicion of traitors among the islands Japanese immigrants. Kubuo Miyamoto is accused of this crime and is put on trial at a time of high prejudice. Miyamoto and Heine had been childhood friends but in their later years, their was an honorable dispute over land. Many signs pointed to Miyamoto’s guilt, but in the end, the cause of death is determined tragically accidental and Miyamoto is set free after spending three lonely, freezing, winter months in his desolate cell. A secret love affair existed between Hatsue, now Miyamoto’s wife, and Ishmael Chambers, the islands journalist when they were adolescents. They would meet in the dense shelter of the cedar forests where they would prove their lustful love for each other. Hatsue being Japanese and Ishmael being white was not only against all of societies morals, but against everything Hatsue had ever known; her entire culture and history. As tensions boil among the islands natives, the Japanese immigrants were subject to profuse searches, stripped of every priceless belonging, and deported to work camps. Among the confusion, families were torn apart left with nothing but the clothes on their backs. Ishmael and Hatsue were forced apart and Ishmeal joined the army and their efforts against the Japanese. Though many years have passed, Ishmael has never healed from the heartbreak of losing Hatsue and he is still desperately in love with her. Characters Kabuo Miyamoto:   Ã‚  Ã‚  Ã‚  Ã‚  Kabuo is of Japanese decent. He emits an aura of honor, pride, and grace. His   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  deep dark eyes seem to show no emotion. He portrays great physical strength.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  His features are very smooth and angular. His hair is cut very close to his skull. He   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  has a great sense of protection and feels he has a duty to care for his family.

Furniture: Marketing and Consumers

Question 2: Using a multistage CDP model, describe how consumers in this market segment( Gen Y and young professionals) typically make furniture purchase decisions. In this case, it mentions 4 stages which include need recognition, search process, pre-purchase evaluation, and purchase. Need recognition occurs when consumers really need more furniture commonly. Actually, many situations will cause their needs. For instance, replacing their furniture, having more money, get ting married and so on.After they decide to buy new furniture, if the need of new furniture is not very urgent, they intend to do external research to make sure. However, in many cases, they will be influenced by sales promotion and previous experience. Advice from friends and family will be a reference. Advertising, compared with that, is the most untrustworthy. They will go to real shops to see what they liked online and feel the comfort and workmanship in person. If they like a brand, they will find relevant prod ucts from that brand or another brand with similar styles.After deciding which to buy, it comes to the purchase process. Most of consumers had used financing in the past, but now they prefer to pay in cash. But for Gen Y and young professionals, they have lower income and cannot afford to pay cash. They desire to feel the perception, that they can enjoy a lifestyle that is above what they can afford by spreading the payments over a long period of time. Therefore, they would like to pay it with interests for six months. Question 3: How should Family Furniture respond to competitors?Over the years, Family Furniture has faced many big competitors. Some furniture store attract customers with â€Å"no, no, no† advertising, which means â€Å"no down payment, no interest and no payments until next year†. It was reported that an increasing number of Family Furniture’s customers went to other stores in other cities or nearby regions to buy furniture and some others were making their purchases through the Internet. This has put Family Furniture into a perplexing situation. In my view, Family Furniture should expand its target market to younger people, together with the old.The fact that the city has many young consumers, unemployment rate is low are an advantage for the company. That consumers here are mostly white-collar and well-educated workers with a high level of income tells us that they are totally be able to afford their purchases in Family Furniture. With a strong historical business, the company can promote big advertising campaigns to recall customer awareness, such as offering big sales on special occasions or sending magazines to their mail boxes every month to show new products with new promotional programs.These programs should always emphasize the familiarity of customers with Family Furniture over other competitors through a long period, well-known national brands and the quality of furniture. In addition, marketing techniques invol ving community involvement such as an official website or searching websites should also be improved, because they will catch customers’ attention and help them find information about the company and products much more easily. Question 4: What promotional strategy and media do you recommend for Family Furniture?Family Furniture is a business-to-consumer company but not a business-to-business one. They sell furniture directly to consumers. So I recommend this company to use a â€Å"pull strategy† which means spending on advertising, sales promotion and direct marketing to induce final consumers to buy their furniture. Advertising will help Family Furniture to present their promotion of ideas, goods, or services to compete with others, like Ikea. Direct marketing concentrates on individual consumers to both obtain immediate response and cultivate lasting customer relationships, such as the using of internet.According to the research on reasons of choosing a particular st ore, â€Å"previous experience† and â€Å"sale or promotion† account for 28 and 36 percentage respectively. It means these two reasons are the most important elements that make consumers choose a particular store. Family Furniture should choose both personal communication channels (two or more people communicate directly with each other) and non-personal communication channels (media that carry messages without personal contact for feedback) as their media to induce consumers to purchase.The last channel of personal communication is word-of-mouth influence. People may influenced by their neighbors, friends, family members and so forth. Print media, for instance, newspapers and magazines should be remained, because it works and has lasted for decades. As Cult Advertising said recently, nontraditional marketing techniques need to be involved. Young generations use computers more often than older people, they will pay attention to fresh and new things rather than printed brochures.Online media like company Web, e-mail should be used as well because most of their customers are older people, they should attract more young people. Then their consumers’ region will be broader. Using mass media often affect buyer behavior indirectly by causing more personal communication. If the products in Family Furniture are very good, consumers will spread this information by â€Å"word-of-mouth influence† channel.

Psychological Impacts Of Attachment Disorder - 1311 Words

Psychological Impacts of Attachment Disorder The theory of attachment was originally developed by John Bowlby, a British psychoanalyst who was attempting to understand the extreme anguish experienced by infants who had been estranged from their parents. Attachment is the term developmental psychologists use to describe the emotional bond between infants and one or more adults. Attachment is like a security blanket. It allows infants to venture out and explore, returning to the adult as a place of protection. It is a building block for future relationships and for the development of the child s personality. Most infants display a secure attachment: a balance of exploration and play with the desire to remain near their mothers or†¦show more content†¦The relationships between attachment classification, psychopathology, and personality traits during adolescence, undergoes a process of individuation, separation and profound socio-emotional changes. Throughout this period, attachment functions as a stress regulator, m ediating internal security and proximity access, while emotion regulation is often linked to an increased rate of psychopathology (Rosenstein Horowitz, 1996). Baby s attachments develop in the following sequence: o Up to 3 months of age - Indiscriminate attachments. The newborn is predisposed to attach to any human. Most babies respond equally to any caregiver. o After 4 months - Preference for certain people. Infants they learn to distinguish primary and secondary caregivers but accept care from anyone. o After 7 months - Special preference for a single attachment figure. The baby looks to particular people for security, comfort and protection. It shows fear of strangers (stranger fear) and unhappiness when separated from a special person (separation anxiety). Some babies show stranger fear and separation anxiety much more frequently and intensely than others, but nevertheless they are seen as evidence that the baby has formed an attachment. This has usually developed by one year of age. o After 9 months - Multiple attachments. The baby becomes increasingly independent and forms several attachments. These results indicated that attachments were mostShow MoreRelatedAttachment During Infancy And Early Childhood1430 Words   |  6 PagesAttachment during infancy and early childhood is extremely important for proper brain development. Whether or not a child grows into a successful adult nearly depends on them forming a secure attachment. Attachment happens when a child feels safe, secure, and protected by their caregiver at all times. demands of an infant or child can be anything from being hungry, being cold, needing to be changed, to just wanting to be held or played with. 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