Broadway Caf E-Business Assignment Example | Topics and Well Written Essays - 1250 words

Broadway Caf E-Business - Assignment Example This essay stresses that the response to the children’s story hour concern would be that the cafà © appreciates all customers regardless of their ages and it is committed to meeting the needs of each group of customers. Nevertheless, the cafà © will make changes to ease the co-existing aspect of both parties by providing separate sections without interference with children and their activities. That response is given since the cafà © does not wish to lose customers who hate children interference. At the same time, the children’s story hour will remain an essential marketing strategy. Moreover, the management had noted with concern that children event resulted to a lot of disturbance for customers who wished to a have a quite and relaxed atmosphere. This paper declares that Broadway cafà © would have to incorporate proper e-business strategies. Knowledge management system can be utilized to source power over the cafà ©Ã¢â‚¬â„¢s competitors. This strategy provides decision makers in management of the cafà © with the necessary insights when developing and making major decisions concerning the firm. Moreover, the system identifies trends in the market; hence, allowing employment of sound marketing strategies. Subsequently, the firm gains edge that is more competitive over its rivals firms. The system stores crucial information and data concerning the firm. Therefore, the management can surely keep their recipes, ingredients, and algorithms of producing their meals. This information can be used to train new staff or used when there is need to review their menus or algorithms. Generally, knowledge management system facilitates the management to make sound decisions that promote the wellbeing of the firm. Customer Relationship Mana gement system enhances communication between the firm and its customers. Through this strategy, the firm is able to collect information and feedback from its employees regarding its service and products offered. The system helps the management when making decisions, hence allowing the firm to meet the needs of clientele. Moreover, it is an essential tool to attract and retain customers. Further, the system can be used to profile customers in order to identify buying trends, as well as goods that are more purchased. Additionally, the system can help to identify peak seasons for proper allocation of staff and production of highly ordered menus. Overall, the system can be used to track purchasing of individual to reward in the loyalty program. Another e-business strategy tool is the use of a website, which informs customers of the products offered by the cafe and the various locations of cafes.